BORNTOSTANDOUT

Birthed from Seoul, South Korea is BORNTOSTANDOUT: a unique and niche fragrance brand materialized from the founder Jun Lim.

BORNTOSTANDOUT pays homage to Korean history and values while confronting their conformist culture. BORNTOSTANDOUT is the next frontier in avant-garde fragrances.

"We live unconsciously in the closed-minded frame of pre-determined, socially right, and standardized way of life, but we feel comfort in it because we want to be considered 'normal' in the society.

Living a life uncritically. We rebel against the standards."